The panels from each box hive is collected manually with utmost care to not harm the bees or destroy the colonies. The panels are individually placed in a portable centrifugal extractor and the honey is extracted and collected in barrel and transferred to the processing unit. The benefits of this approach is that the extraction does not damage the hive which facilitates better regeneration of honey in the same panel. The honey is filtered using just a muslin cloth during this stage. This ensures that substantial pollen is retained in the honey. Once the honey reaches the processing unit it is filtered once again using a finer multi-layered muslin cloth to remove other contaminants. The quantity of pollen in the honey must also be regulated during this stage because pollen and humidity speeds up fermentation of honey thereby altering its flavor. This is one of the reasons why our honey does not enjoy extended shelf life like the other major honey marketing companies. Popular brands's processing phase involves micro-filtering (removes all traces of pollen) as well as pasteurization (removing bacterial spores by heating). Pasteurization is unimaginably detrimental to preserving the true flavor of honey. Once lost it can only be reclaimed using artificial additives.